“We Love Our Community” Signs Actually Work (And Why Your Business Needs One)
You’ve seen them everywhere: those feel-good banners outside restaurants, retailers, and service businesses declaring “We love our community” or “Proud to serve our neighbors.” They seem obvious, maybe even corny. But they work, and the psychology behind why they work explains exactly why your business needs one. The Warm-Glow Effect Is Real Research shows that…
Sustainable Marketing That Actually Works: What the Data Tells Us
Sustainability matters to consumers, but are eco-friendly claims actually changing how people shop? The answer is yes, though perhaps not in the ways you’d expect. The “U.S. Retail Sustainability Perceptions Benchmark” study from eMarketer/Insider Intelligence reveals important insights about how environmental messaging influences buying decisions. Here are three key findings that can sharpen your marketing…
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