What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the company understands its audience and creates innovative, captivating content that is specific to that audience in a truly memorable way. Let’sContinue reading “What Does an Award-Winning Campaign Look Like?”
Author Archives: jclehman
Marketing Giving Lemons? Make Lemonade!
According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses. Why? During times of uncertainty, competitors pull back on their marketing. This creates a vacuum that you can exploit. When competitors show weakness, you show strength. When competitors are silent, get in their customers’Continue reading “Marketing Giving Lemons? Make Lemonade!”
Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as part of Adobe applications like Photoshop, Illustrator, and InDesign for years. But now, Pantone and Adobe have agreed to part ways, and Adobe is removing many of the standardized pre-loaded color libraries from its Creative CloudContinue reading “Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?”
The Power of Simple Graphic Design
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it’s simplicity. The most straightforward designs can be the most effective. Here’s a look at how simplicity can generate trust and credibility. The Role of Color Color is one ofContinue reading “The Power of Simple Graphic Design”
Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!
As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there may be a channel you have overlooked—your location. Your store, office, or café can be the perfect place to advertise andContinue reading “Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!“
When Is Too Early to Start Holiday Marketing?
Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these, or you’re just starting too late. According to ShopKick, consumers are shopping for the holiday seasonContinue reading “When Is Too Early to Start Holiday Marketing?“
5 Tips to Save Money and Still Get Great Results
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the economy tightens, businesses get creative with their marketing andContinue reading “5 Tips to Save Money and Still Get Great Results“
Want Healthy Forests? Use More Paper
Would it surprise you to learn that by using forest products (including paper), you are helping to increase the number of trees around us? Improve overall forest health? It’s not something we talk about as much as we should, but the use of paper and paper-based products has a positiveimpact on the environment. Here areContinue reading “Want Healthy Forests? Use More Paper”
3 Tips for Successful Cross-Selling
Who are your best customers? They are the ones you already have. Your existing customers know and value their relationship with your company, so one of the best uses of your marketing budget is to cross-sell products to them. Cross-selling, or selling a different product or service to the same customer, can be highly profitableContinue reading “3 Tips for Successful Cross-Selling”