Do You Know These 5 Loyalty Behaviors?

If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These are five behaviors you want to excel in! How would your company fare in each?Continue reading “Do You Know These 5 Loyalty Behaviors?”

Don’t Send Your Next Mailing Until You Read This

Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over and over again, and even if it’s still effective, it gets stale. Here’sContinue reading “Don’t Send Your Next Mailing Until You Read This”

5 Insider Marketing Tips for Savvy Marketers

No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are doing and say, “Wait! I need to pay attention to this!” Here are five “marketing insider” tricks that will increase theContinue reading “5 Insider Marketing Tips for Savvy Marketers”

Why Do Marketers Love Millennials?

Millennials are one of the most coveted demographics in marketing. These consumers number 92 million (nearly one-quarter of the U.S. population) and spend about $600 billion every year. Because Millennials tend to value experiences over material things, they also tend to have more disposable income than other generations. (According to Statista, Millennials have a meanContinue reading “Why Do Marketers Love Millennials?”

Personalized Marketing is the Key

It seems simple, personalizing your direct mail, email or other marketing campaigns. By simply going that extra mile, it can make a difference to your customers. And, just might be the key to grabbing the attention of potential new customers. I have found that there are 3 key reasons personalized marketing works. 1. Increased ResponseContinue reading “Personalized Marketing is the Key”

Same Message, Multiple Channels

In “SNAP Selling,” author Jill Konrath explains that “To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20 to 30 second ‘touches’ (via direct mail, email, and phone).” Inspired by this sentiment, Nosco (a health care packaging and solutions provider based in Gurnee, Ill.),Continue reading “Same Message, Multiple Channels”