Leading with Print: Why It’s So Important to Your Marketing
A truly optimized marketing strategy starts with physical materials (direct mail, postcards, brochures, catalogs), then reinforces those touchpoints with digital follow-up. Instead of treating print as an afterthought or a “nice to have,” fully optimized marketing uses print as the foundation of your marketing to engage your audience, then uses email and digital channels to…
Making Your Direct Mail Work Harder: Tips for Postcards and Direct Response
Direct mail is one of the most personal channels in a marketer’s toolkit. When someone holds your postcard, they are holding your brand. That moment is brief, but it is yours to own.
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