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New Postal Rates Are Here. Here’s Why Direct Mail Still Wins

New postal rates took effect July 12, with the mailing services price adjustment (Docket R2026 1) resulting in an average increase of 4.8% across First-Class Mail, USPS Marketing Mail, Periodicals, Package Services, and select Special Services. The good news is that a rate change doesn’t have to mean a smaller campaign or a smaller budget.…


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