“Digital Detox” is a Trend. Here’s What It Means for Your Marketing.
Digital detox. You may have heard the term. Gen Z is buying old iPods to escape smartphone noise. They are deleting social media apps. They are signing up for good old “put your phones away” retreats. And the numbers behind this trend are striking enough to matter to anyone with a marketing budget.
True Sustainability Goes Beyond Recycled Paper
For many businesses, sustainable printing starts and ends with recycled paper. That is a reasonable place to start, but there’s much more to the picture. If your organization has real environmental goals, it is worth asking some deeper questions about how your print marketing is produced and managed.
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