Why Smart Marketers Are Putting People Before Platforms
For years, the dominant question in marketing was which channel to use. Email or social? Print or digital? Paid search or organic? A growing number of businesses are now asking a different question first: Who are we talking to, and do they actually trust us?
Pre-Consumer vs. Post-Consumer Waste: Which Is Better?
When you spec a paper with 40% recycled content, do you know what type of recycled paper is actually in it? That 40% might be split between post-consumer waste and pre-consumer waste. What’s the difference? Is one better than another?
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