Sustainability matters to consumers, but are eco-friendly claims actually changing how people shop? The answer is yes, though perhaps not in the ways you’d expect. The “U.S. Retail Sustainability Perceptions Benchmark” study from eMarketer/Insider Intelligence reveals important insights about how environmental messaging influences buying decisions. Here are three key findings that can sharpen your marketingContinue reading “Sustainable Marketing That Actually Works: What the Data Tells Us”
Weatherall Printing 