The Power of Simple Graphic Design

In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it’s simplicity. The most straightforward designs can be the most effective. Here’s a look at how simplicity can generate trust and credibility. The Role of Color Color is one ofContinue reading “The Power of Simple Graphic Design”

Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!

As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there may be a channel you have overlooked—your location. Your store, office, or café can be the perfect place to advertise andContinue reading Want a Great New Marketing Channel? Try Your Floors, Windows, and Walls!

When Is Too Early to Start Holiday Marketing?

Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these, or you’re just starting too late. According to ShopKick, consumers are shopping for the holiday seasonContinue reading When Is Too Early to Start Holiday Marketing?

3 Tips for Successful Cross-Selling

Who are your best customers? They are the ones you already have. Your existing customers know and value their relationship with your company, so one of the best uses of your marketing budget is to cross-sell products to them. Cross-selling, or selling a different product or service to the same customer, can be highly profitableContinue reading “3 Tips for Successful Cross-Selling”

What’s New in Adobe Creative Cloud 2022?

Want to know what’s new and cool in Adobe Creative Cloud 2022? Who better to ask than a Certified Adobe Design Master and Instructor? Writing in Yes! I’m a Designer; Martin Perhiniak, once voted one of the top 10 Adobe instructors globally, shares his favorite features of Adobe’s latest update. Photoshop 2022 Two new neuralContinue reading “What’s New in Adobe Creative Cloud 2022?”

The Post-COVID Print Bump

The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved print. The pandemic just made usContinue reading “The Post-COVID Print Bump”

The Psychology Behind Personalization

Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers’ individual needs and habits. But is it vital? If you’ve got a great product, isn’t that enough? To answer this question, let’s look at the psychology behindContinue reading “The Psychology Behind Personalization”

Personalized Print: 5 Things to Watch

By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new to personalization, the design process can seem intimidating. Here is a short “to do” list of common oversights to watch for. 1. Use the correct data, not more data. The more data you have on yourContinue reading “Personalized Print: 5 Things to Watch”

5 Tips for Expanding Your Mailing Reach

1. Look at trade shows.Trade shows attract a particular target audience, and they generally attract the decision-makers in the company. Attendee lists from trade shows in your market vertical can net you very high-value prospects. 2. Use the media.Like trade shows, specialty magazines (including trade magazines) have well-defined target audiences, and some will sell theirContinue reading “5 Tips for Expanding Your Mailing Reach”

Do You Know How Customers Really Feel About You?

Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36% of consumers say that companies are either “unaware” or “completely oblivious.”  That’s a big gap!Continue reading “Do You Know How Customers Really Feel About You?”