When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let’s take a look at five image categories you should be familiarContinue reading “5 Powerful Types of Visuals for Marketing”
Tag Archives: Social Media
If You’re Fundraising, Find Those Hidden Data Points
Fundraisers know how important data is to direct mail success. Demographics like age, household income, and history can all help craft a more effective message. But are there other data points you might be overlooking? Here are a few nuggets that remind us that impactful data can be hiding in the most unexpected places. 1.Continue reading “If You’re Fundraising, Find Those Hidden Data Points”
Sales or Marketing? The Difference Influences Your Print Marketing Choices
What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals. In other words, marketing happens before the buyer contacts you. Sales is what happens after. How muchContinue reading “Sales or Marketing? The Difference Influences Your Print Marketing Choices”
Weatherall Printing 