jclehman

Want to Save Up to 10% on Postage? Here’s How!

Throughout 2026, the U.S. Postal Service is offering a series of enticing promotions that let you save money on postage while increasing the value and effectiveness of your mail. Save up to 10% while experimenting with tantalizing smells, engaging folds, and interactivity that your customers will love. What does the USPS have in store? 1.Continue reading “Want to Save Up to 10% on Postage? Here’s How!”

Maximizing Your Trade Show ROI

Trade shows represent a significant investment for most businesses, but the returns can be exceptional when done right. With hundreds of exhibitors competing for attention during a typical weekend event, standing out requires careful planning and creative execution. Here’s how to ensure your next trade show appearance delivers real results. Build Momentum Early Most exhibitorsContinue reading “Maximizing Your Trade Show ROI”

Marketing Pitfalls: 5 Mistakes to Avoid for Better Results

Successful marketers learn from both wins and missteps, especially the missteps. Here are five common marketing mistakes to be aware of. Does any of this sound familiar? 1. Don’t overdo it.It’s easy to get carried away trying to explain every feature or detail. But too much information can confuse or overwhelm your audience. Keep yourContinue reading “Marketing Pitfalls: 5 Mistakes to Avoid for Better Results”

5 Powerful Types of Visuals for Marketing

When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let’s take a look at five image categories you should be familiarContinue reading “5 Powerful Types of Visuals for Marketing”

Sales or Marketing? The Difference Influences Your Print Marketing Choices

What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals. In other words, marketing happens before the buyer contacts you. Sales is what happens after. How muchContinue reading “Sales or Marketing? The Difference Influences Your Print Marketing Choices”

Copy That Converts: 5 Secrets to Supercharge Your Marketing

Like a great salesperson, marketing copy must move your audience to action. This is the case regardless of channel—direct mail, email, in-store or exterior signage, or social media. Not a writer? That’s okay! These simple tricks can get you started. Let’s take a look at five copywriting principles that will get your audience’s attention andContinue reading “Copy That Converts: 5 Secrets to Supercharge Your Marketing”

5 Typography Mistakes That Make You Look Like a Beginner

When sitting down to design a printed piece, details matter. Some things make your piece look like you’re just starting. That’s why it’s crucial to double-check the little things to ensure that your piece looks its best. Here are five typography mistakes that scream “beginner”! Fortunately, most of these can be avoided by adjusting yourContinue reading “5 Typography Mistakes That Make You Look Like a Beginner”

Wide-Format Displays: Marketing Your Audience Cannot Ignore

Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 andContinue reading “Wide-Format Displays: Marketing Your Audience Cannot Ignore”