Author Archives: jclehman

Is Your Print Marketing Stuck in the Past? It’s Time for a Refresh!

Just as homes accumulate clutter requiring periodic purging and updating, marketing libraries need decluttering and refreshing, too. Design trends change. Markets change. Customer priorities evolve. As a result, that brochure from two years ago can start to look outdated pretty quickly. That postcard with the now-discontinued product in the background undermines credibility. Copy reflecting customerContinue reading “Is Your Print Marketing Stuck in the Past? It’s Time for a Refresh!”

“We Love Our Community” Signs Actually Work (And Why Your Business Needs One)

You’ve seen them everywhere: those feel-good banners outside restaurants, retailers, and service businesses declaring “We love our community” or “Proud to serve our neighbors.” They seem obvious, maybe even corny. But they work, and the psychology behind why they work explains exactly why your business needs one. The Warm-Glow Effect Is Real Research shows thatContinue reading ““We Love Our Community” Signs Actually Work (And Why Your Business Needs One)”

Sustainable Marketing That Actually Works: What the Data Tells Us

Sustainability matters to consumers, but are eco-friendly claims actually changing how people shop? The answer is yes, though perhaps not in the ways you’d expect. The “U.S. Retail Sustainability Perceptions Benchmark” study from eMarketer/Insider Intelligence reveals important insights about how environmental messaging influences buying decisions. Here are three key findings that can sharpen your marketingContinue reading “Sustainable Marketing That Actually Works: What the Data Tells Us”

PANTONE Color of the Year 2026: Cloud Dancer

Every year since 1999, Pantone’s Color Institute has selected a shade to capture the cultural zeitgeist, helping designers and businesses anticipate upcoming trends. This annual announcement influences everything from fashion to interior design. That includes your print marketing materials. For 2026, Pantone has chosen Cloud Dancer, a balanced shade of white with equal parts coolContinue reading “PANTONE Color of the Year 2026: Cloud Dancer”

Make Your Print Unforgettable: The Power of Embellishments

In a mailbox full of standard postcards and plain envelopes, texture wins. Weight wins. Shine wins. If you want your printed piece to get noticed, opened, and remembered, embellishments aren’t just nice to have. They’re your competitive advantage. The Touch Factor Human beings are tactile creatures. When someone runs their finger over raised foil, feelsContinue reading “Make Your Print Unforgettable: The Power of Embellishments”

Want to Save Up to 10% on Postage? Here’s How!

Throughout 2026, the U.S. Postal Service is offering a series of enticing promotions that let you save money on postage while increasing the value and effectiveness of your mail. Save up to 10% while experimenting with tantalizing smells, engaging folds, and interactivity that your customers will love. What does the USPS have in store? 1.Continue reading “Want to Save Up to 10% on Postage? Here’s How!”

Maximizing Your Trade Show ROI

Trade shows represent a significant investment for most businesses, but the returns can be exceptional when done right. With hundreds of exhibitors competing for attention during a typical weekend event, standing out requires careful planning and creative execution. Here’s how to ensure your next trade show appearance delivers real results. Build Momentum Early Most exhibitorsContinue reading “Maximizing Your Trade Show ROI”

Marketing Pitfalls: 5 Mistakes to Avoid for Better Results

Successful marketers learn from both wins and missteps, especially the missteps. Here are five common marketing mistakes to be aware of. Does any of this sound familiar? 1. Don’t overdo it.It’s easy to get carried away trying to explain every feature or detail. But too much information can confuse or overwhelm your audience. Keep yourContinue reading “Marketing Pitfalls: 5 Mistakes to Avoid for Better Results”