Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 andContinue reading “Wide-Format Displays: Marketing Your Audience Cannot Ignore”
Category Archives: Advertising
5 Takeaways from the 2023 ‘Ad Impressions Study’
Every year, the Advertising Specialties Institute’s “Ad Impressions Study” provides a fascinating look into the power and effectiveness of branded promotional products. The study is always a must-read, from how many impressions a product receives to which ones are kept the longest. What are some of the highlights from the 2023 study? Want to learnContinue reading “5 Takeaways from the 2023 ‘Ad Impressions Study’”
Weatherall Printing 