When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let’s take a look at five image categories you should be familiarContinue reading “5 Powerful Types of Visuals for Marketing”
Category Archives: Design
Sales or Marketing? The Difference Influences Your Print Marketing Choices
What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals. In other words, marketing happens before the buyer contacts you. Sales is what happens after. How muchContinue reading “Sales or Marketing? The Difference Influences Your Print Marketing Choices”
What Goes into Creating a Great Print Ad?
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: 1. Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product, yourContinue reading “What Goes into Creating a Great Print Ad?”
Serif vs. Sans Serif Fonts: What’s the Difference?
Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping text’s visual identity and readability. Let’s examine the difference between these two font types and when to use each for maximum impact. Serif Fonts: Tradition and Elegance Serif fonts areContinue reading “Serif vs. Sans Serif Fonts: What’s the Difference?”
5 Ways Color Benefits Your Marketing
When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s lookContinue reading “5 Ways Color Benefits Your Marketing”
Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?
If you’re a designer, chances are you’re familiar with the Pantone Color Libraries. These libraries have been included as part of Adobe applications like Photoshop, Illustrator, and InDesign for years. But now, Pantone and Adobe have agreed to part ways, and Adobe is removing many of the standardized pre-loaded color libraries from its Creative CloudContinue reading “Pantone Color Libraries Will No Longer Be Included in Adobe Apps: Now What?”
The Power of Simple Graphic Design
In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it’s simplicity. The most straightforward designs can be the most effective. Here’s a look at how simplicity can generate trust and credibility. The Role of Color Color is one ofContinue reading “The Power of Simple Graphic Design”
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