You’ve seen them everywhere: those feel-good banners outside restaurants, retailers, and service businesses declaring “We love our community” or “Proud to serve our neighbors.” They seem obvious, maybe even corny. But they work, and the psychology behind why they work explains exactly why your business needs one. The Warm-Glow Effect Is Real Research shows thatContinue reading ““We Love Our Community” Signs Actually Work (And Why Your Business Needs One)”
Category Archives: Wide Format
Wide-Format Displays: Marketing Your Audience Cannot Ignore
Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 andContinue reading “Wide-Format Displays: Marketing Your Audience Cannot Ignore”
Weatherall Printing 