jclehman

Copy That Converts: 5 Secrets to Supercharge Your Marketing

Like a great salesperson, marketing copy must move your audience to action. This is the case regardless of channel—direct mail, email, in-store or exterior signage, or social media. Not a writer? That’s okay! These simple tricks can get you started. Let’s take a look at five copywriting principles that will get your audience’s attention andContinue reading “Copy That Converts: 5 Secrets to Supercharge Your Marketing”

5 Typography Mistakes That Make You Look Like a Beginner

When sitting down to design a printed piece, details matter. Some things make your piece look like you’re just starting. That’s why it’s crucial to double-check the little things to ensure that your piece looks its best. Here are five typography mistakes that scream “beginner”! Fortunately, most of these can be avoided by adjusting yourContinue reading “5 Typography Mistakes That Make You Look Like a Beginner”

Wide-Format Displays: Marketing Your Audience Cannot Ignore

Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 andContinue reading “Wide-Format Displays: Marketing Your Audience Cannot Ignore”

Why Investing in Existing Customers Pays Off

Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and to counteract attrition, your current customers offer the highest return on investment. Here are five key reasons whyContinue reading “Why Investing in Existing Customers Pays Off”

Incorporating Direct Mail into the Buyer’s Journey

How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, “I think I’ll go out and buy a brand-new product I’ve never heard of.” The journey involves a series of steps, from awareness to final sale.Continue reading “Incorporating Direct Mail into the Buyer’s Journey”

The 5 Rights of Marketing

Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant calls “The 5 Rights” of marketing. This list is a great way to condense a lot of marketing wisdom, so let’s look at those five rights. Use all five with every campaign, every time, and you’ll getContinue reading “The 5 Rights of Marketing”

Ready to Drip to Success?

In a world where competition is fierce and consumer attention is fleeting, drip marketing has emerged as a powerful tool for businesses to connect with their audiences meaningfully and sustainably. At its core, drip marketing involves sending strategically designed messages to prospects and customers over time. This method enables you to nurture leads, cultivate relationships,Continue reading “Ready to Drip to Success?”

Want Buyers to Remember You? Choose Print

When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digitalContinue reading “Want Buyers to Remember You? Choose Print”

What Goes into Creating a Great Print Ad?

Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: 1. Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product, yourContinue reading “What Goes into Creating a Great Print Ad?”