Successful marketers learn from both wins and missteps, especially the missteps. Here are five common marketing mistakes to be aware of. Does any of this sound familiar? 1. Don’t overdo it.It’s easy to get carried away trying to explain every feature or detail. But too much information can confuse or overwhelm your audience. Keep yourContinue reading “Marketing Pitfalls: 5 Mistakes to Avoid for Better Results”
Category Archives: Printing
5 Typography Mistakes That Make You Look Like a Beginner
When sitting down to design a printed piece, details matter. Some things make your piece look like you’re just starting. That’s why it’s crucial to double-check the little things to ensure that your piece looks its best. Here are five typography mistakes that scream “beginner”! Fortunately, most of these can be avoided by adjusting yourContinue reading “5 Typography Mistakes That Make You Look Like a Beginner”
Wide-Format Displays: Marketing Your Audience Cannot Ignore
Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 andContinue reading “Wide-Format Displays: Marketing Your Audience Cannot Ignore”
Incorporating Direct Mail into the Buyer’s Journey
How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, “I think I’ll go out and buy a brand-new product I’ve never heard of.” The journey involves a series of steps, from awareness to final sale.Continue reading “Incorporating Direct Mail into the Buyer’s Journey”
The 5 Rights of Marketing
Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant calls “The 5 Rights” of marketing. This list is a great way to condense a lot of marketing wisdom, so let’s look at those five rights. Use all five with every campaign, every time, and you’ll getContinue reading “The 5 Rights of Marketing”
Want Buyers to Remember You? Choose Print
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digitalContinue reading “Want Buyers to Remember You? Choose Print”
5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces. 1. TrimContinue reading “5 Tips for Better Direct Mail Pieces”
Heavier Weight Paper Is a Better Communicator
Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that your information will be shared with friends. The study, conducted by the Eagleman Lab,Continue reading “Heavier Weight Paper Is a Better Communicator”
5 Ways to Motivate Your Target Audience
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again. 1. Mix up envelope styles. Use the sameContinue reading “5 Ways to Motivate Your Target Audience”
Weatherall Printing 