When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let’s take a look at five image categories you should be familiarContinue reading “5 Powerful Types of Visuals for Marketing”
Tag Archives: digital-marketing
Sales or Marketing? The Difference Influences Your Print Marketing Choices
What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals. In other words, marketing happens before the buyer contacts you. Sales is what happens after. How muchContinue reading “Sales or Marketing? The Difference Influences Your Print Marketing Choices”
Wide-Format Displays: Marketing Your Audience Cannot Ignore
Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage. According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including sidewalk displays, is a growing industry of $8.7 billion. Outdoor signage grew 2.1% in 2023 andContinue reading “Wide-Format Displays: Marketing Your Audience Cannot Ignore”
Why Investing in Existing Customers Pays Off
Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and to counteract attrition, your current customers offer the highest return on investment. Here are five key reasons whyContinue reading “Why Investing in Existing Customers Pays Off”
Incorporating Direct Mail into the Buyer’s Journey
How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, “I think I’ll go out and buy a brand-new product I’ve never heard of.” The journey involves a series of steps, from awareness to final sale.Continue reading “Incorporating Direct Mail into the Buyer’s Journey”
Ready to Drip to Success?
In a world where competition is fierce and consumer attention is fleeting, drip marketing has emerged as a powerful tool for businesses to connect with their audiences meaningfully and sustainably. At its core, drip marketing involves sending strategically designed messages to prospects and customers over time. This method enables you to nurture leads, cultivate relationships,Continue reading “Ready to Drip to Success?”
Fun, Memorable Ways to Promote Trade Show Events
After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact, according to event management company CVENT, spring in-person attendance at its events was 34% higher in 2023 than the previous year. Here are three “out of the box” ideas for promoting attendance at your next tradeContinue reading “Fun, Memorable Ways to Promote Trade Show Events”
Marketing Differently Based on Customer Acquisition or Retention
Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look. Customer Acquisition Mailings Customer acquisition mailings focus on reaching potential customers who have not engaged with your brand. The goal is toContinue reading “Marketing Differently Based on Customer Acquisition or Retention”
Serif vs. Sans Serif Fonts: What’s the Difference?
Are you designing a new brochure? Postcard? Setting up an email template? The choice between serif and sans-serif fonts plays a pivotal role in shaping text’s visual identity and readability. Let’s examine the difference between these two font types and when to use each for maximum impact. Serif Fonts: Tradition and Elegance Serif fonts areContinue reading “Serif vs. Sans Serif Fonts: What’s the Difference?”
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