Successful marketers learn from both wins and missteps, especially the missteps. Here are five common marketing mistakes to be aware of. Does any of this sound familiar? 1. Don’t overdo it.It’s easy to get carried away trying to explain every feature or detail. But too much information can confuse or overwhelm your audience. Keep yourContinue reading “Marketing Pitfalls: 5 Mistakes to Avoid for Better Results”
Tag Archives: Direct Mail
Copy That Converts: 5 Secrets to Supercharge Your Marketing
Like a great salesperson, marketing copy must move your audience to action. This is the case regardless of channel—direct mail, email, in-store or exterior signage, or social media. Not a writer? That’s okay! These simple tricks can get you started. Let’s take a look at five copywriting principles that will get your audience’s attention andContinue reading “Copy That Converts: 5 Secrets to Supercharge Your Marketing”
Incorporating Direct Mail into the Buyer’s Journey
How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, “I think I’ll go out and buy a brand-new product I’ve never heard of.” The journey involves a series of steps, from awareness to final sale.Continue reading “Incorporating Direct Mail into the Buyer’s Journey”
5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces. 1. TrimContinue reading “5 Tips for Better Direct Mail Pieces”
5 Ways to Motivate Your Target Audience
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again. 1. Mix up envelope styles. Use the sameContinue reading “5 Ways to Motivate Your Target Audience”
5 Ways Color Benefits Your Marketing
When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s lookContinue reading “5 Ways Color Benefits Your Marketing”
5 Tips to Save Money and Still Get Great Results
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the economy tightens, businesses get creative with their marketing andContinue reading “5 Tips to Save Money and Still Get Great Results“
5 Insider Marketing Tips for Savvy Marketers
No matter what channel you are using — direct mail or signage, email or print advertising — a great headline grabs the reader and won’t let go. It makes them stop what they are doing and say, “Wait! I need to pay attention to this!” Here are five “marketing insider” tricks that will increase theContinue reading “5 Insider Marketing Tips for Savvy Marketers”
Weatherall Printing 