The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved print. The pandemic just made usContinue reading “The Post-COVID Print Bump”
Tag Archives: multi-channel marketing
Same Message, Multiple Channels
In “SNAP Selling,” author Jill Konrath explains that “To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20 to 30 second ‘touches’ (via direct mail, email, and phone).” Inspired by this sentiment, Nosco (a health care packaging and solutions provider based in Gurnee, Ill.),Continue reading “Same Message, Multiple Channels”
Weatherall Printing 