Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers’ individual needs and habits. But is it vital? If you’ve got a great product, isn’t that enough? To answer this question, let’s look at the psychology behindContinue reading “The Psychology Behind Personalization”
Tag Archives: Personalization
Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new to personalization, the design process can seem intimidating. Here is a short “to do” list of common oversights to watch for. 1. Use the correct data, not more data. The more data you have on yourContinue reading “Personalized Print: 5 Things to Watch”
Weatherall Printing 