Successful marketers learn from both wins and missteps, especially the missteps. Here are five common marketing mistakes to be aware of. Does any of this sound familiar? 1. Don’t overdo it.It’s easy to get carried away trying to explain every feature or detail. But too much information can confuse or overwhelm your audience. Keep yourContinue reading “Marketing Pitfalls: 5 Mistakes to Avoid for Better Results”
Tag Archives: Printing
5 Powerful Types of Visuals for Marketing
When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals. Let’s take a look at five image categories you should be familiarContinue reading “5 Powerful Types of Visuals for Marketing”
Sales or Marketing? The Difference Influences Your Print Marketing Choices
What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals. In other words, marketing happens before the buyer contacts you. Sales is what happens after. How muchContinue reading “Sales or Marketing? The Difference Influences Your Print Marketing Choices”
Incorporating Direct Mail into the Buyer’s Journey
How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, “I think I’ll go out and buy a brand-new product I’ve never heard of.” The journey involves a series of steps, from awareness to final sale.Continue reading “Incorporating Direct Mail into the Buyer’s Journey”
Want Buyers to Remember You? Choose Print
When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That’s why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required. Most print versus digitalContinue reading “Want Buyers to Remember You? Choose Print”
What Goes into Creating a Great Print Ad?
Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience. Here are seven tips for getting great results: 1. Define clear, measurable objectives. Whether you aim to increase brand awareness, drive sales, or promote a new product, yourContinue reading “What Goes into Creating a Great Print Ad?”
Heavier Weight Paper Is a Better Communicator
Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that your information will be shared with friends. The study, conducted by the Eagleman Lab,Continue reading “Heavier Weight Paper Is a Better Communicator”
5 Ways to Motivate Your Target Audience
Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again. 1. Mix up envelope styles. Use the sameContinue reading “5 Ways to Motivate Your Target Audience”
5 Ways Color Benefits Your Marketing
When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s lookContinue reading “5 Ways Color Benefits Your Marketing”
Weatherall Printing 