Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces. 1. TrimContinue reading “5 Tips for Better Direct Mail Pieces”
Tag Archives: Tupelo
Same Message, Multiple Channels
In “SNAP Selling,” author Jill Konrath explains that “To get your customer to grant you access, it’s imperative that you convey all your information in a series of 20 to 30 second ‘touches’ (via direct mail, email, and phone).” Inspired by this sentiment, Nosco (a health care packaging and solutions provider based in Gurnee, Ill.),Continue reading “Same Message, Multiple Channels”
Weatherall Printing 