1. Look at trade shows.Trade shows attract a particular target audience, and they generally attract the decision-makers in the company. Attendee lists from trade shows in your market vertical can net you very high-value prospects. 2. Use the media.Like trade shows, specialty magazines (including trade magazines) have well-defined target audiences, and some will sell theirContinue reading “5 Tips for Expanding Your Mailing Reach”
Category Archives: Marketing
Do You Know How Customers Really Feel About You?
Think you know how your customers feel about you? So do three-quarters of companies. Yet a survey by Zogby Analytics finds that, while 73% of companies say they are “very aware” of their customers’ level of satisfaction with them, 36% of consumers say that companies are either “unaware” or “completely oblivious.” That’s a big gap!Continue reading “Do You Know How Customers Really Feel About You?”
Do You Know These 5 Loyalty Behaviors?
If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These are five behaviors you want to excel in! How would your company fare in each?Continue reading “Do You Know These 5 Loyalty Behaviors?”
Don’t Send Your Next Mailing Until You Read This
Getting ready to launch your next mailing campaign? Stop! Even if you’ve got the correct list, the right variables for personalization, and a “knock your socks off” design, don’t forget to double-check your content. Too often, businesses send the same messaging over and over again, and even if it’s still effective, it gets stale. Here’sContinue reading “Don’t Send Your Next Mailing Until You Read This”
Weatherall Printing 