When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s lookContinue reading “5 Ways Color Benefits Your Marketing”
Category Archives: Printing
Customers: “Give Me a (Digital) Break! Use Print!”
Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print. Over the years, there have been dozens of studies on the impact of print on human comprehension and learning. Information read in print is embedded more deeply in the brain,Continue reading “Customers: “Give Me a (Digital) Break! Use Print!””
When Is Too Early to Start Holiday Marketing?
Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these, or you’re just starting too late. According to ShopKick, consumers are shopping for the holiday seasonContinue reading “When Is Too Early to Start Holiday Marketing?“
5 Tips to Save Money and Still Get Great Results
What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities? Our experience is that, even when the economy tightens, businesses get creative with their marketing andContinue reading “5 Tips to Save Money and Still Get Great Results“
The Post-COVID Print Bump
The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved print. The pandemic just made usContinue reading “The Post-COVID Print Bump”
The Psychology Behind Personalization
Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers’ individual needs and habits. But is it vital? If you’ve got a great product, isn’t that enough? To answer this question, let’s look at the psychology behindContinue reading “The Psychology Behind Personalization”
Personalized Print: 5 Things to Watch
By personalizing your direct mail pieces, you can increase response rates and cart sizes, too. But if you’re new to personalization, the design process can seem intimidating. Here is a short “to do” list of common oversights to watch for. 1. Use the correct data, not more data. The more data you have on yourContinue reading “Personalized Print: 5 Things to Watch”
Direct Mail and Social Media: Better Together
Are you planning a multichannel marketing campaign? Automatically assuming you will be pairing direct mail with email? How about pairing direct mail with social media instead? Haven’t thought about it? Maybe you should. What makes direct mail and social media so complementary? Higher levels of customer engagement, regardless of channel, lead to strong customer loyaltyContinue reading “Direct Mail and Social Media: Better Together”
5 Tips for Expanding Your Mailing Reach
1. Look at trade shows.Trade shows attract a particular target audience, and they generally attract the decision-makers in the company. Attendee lists from trade shows in your market vertical can net you very high-value prospects. 2. Use the media.Like trade shows, specialty magazines (including trade magazines) have well-defined target audiences, and some will sell theirContinue reading “5 Tips for Expanding Your Mailing Reach”
Weatherall Printing 